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Custom applications

Product and service research tool

A practical way to turn public complaints into research opportunities.

The app collects posts from selected communities, analyses each one for common problems and keeps the original evidence available for review. Researchers can compare themes and inspect suggested product or service ideas.

Research overview showing collected posts, analysis status and common problem categories

The requirement

Research needed to move beyond spreadsheets.

The team needed to collect thousands of public posts, tag recurring problems and compare patterns without losing the original evidence. They also needed control over the sources and search terms used.

  • Collect posts from selected public sources
  • Analyse new and unprocessed posts
  • Filter posts by source, topic and urgency
  • Review product and service opportunities
  • Manage sources and search keywords

What we built

Six parts of one clear research workflow.

The screens show where posts are collected, sorted and reviewed.

Research overview showing collection totals, analysis status and common problem categories

The outcome

Researchers can move from thousands of posts to a short list worth reviewing.

The application brings collection, analysis and evidence into one place. It reduces manual sorting without hiding the source material behind the results.

Source library

Selected public posts collected in one workspace

Structured analysis

Consistent categories, urgency and business context

Traceable evidence

Original posts remain available for review

Managed research

Sources and search terms controlled by the team

Technology

The technology behind the work.

  • Next.js
  • TypeScript
  • Prisma
  • OpenAI API
  • Secure access
  • Tailwind CSS

About this project

Sector
Product and service research
Services
Custom application development, data collection and AI-assisted analysis
Project type
Internal research platform

Need a better way to review customer research?

Tell us where the source material lives and what your team needs to compare. We can build a practical workflow around it.

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