Selected work

Work built around
real business
requirements.

We build websites, ecommerce functionality, custom applications and integrations around what the business needs them to do.

Poodle Collective developer working on websites, applications and integrations
  • Websites
  • WordPress & WooCommerce
  • Custom Applications
  • E-commerce & systems integration
Surrender to Happiness ecommerce website shown on desktop and mobile

Websites

Surrender to Happiness

A lean ecommerce site built from the ground up.

The client needed a fast, flexible website without the unnecessary weight of a page-builder theme. We built a bespoke ecommerce site around the current business, while leaving room for new products, content and services as it grows.

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WooCommerce print customiser interface for a made-to-order gazebo

WordPress & WooCommerce

WooCommerce
print customiser

A guided buying journey for made-to-order products.

The products needed more than standard variations. We built a bespoke WooCommerce customiser that guides customers through print method, printable areas, colours, sidewalls, artwork and pricing, then carries the completed specification through to the order and production workflow.

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Technical product configuration transformed into a clear WooCommerce order specification

E-commerce & systems integration

Configured product integration

Making complex product choices clearer after checkout.

A third-party product builder could create the configuration, but its raw output was difficult for customers and fulfilment teams to understand. We built a custom WooCommerce integration that turns that technical data into a clear, structured specification throughout the cart, checkout, emails and order administration.

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More of what we’ve built

More of what we’ve built.

JeaFX website

Websites

JeaFX

A flexible WordPress platform built for rapid landing-page and sales-funnel creation, combining a lean underlying theme with client-controlled page building.

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Editorial contribution tracker interface

WordPress & WooCommerce

Editorial contribution tracker

A bespoke WordPress plugin that records the words actually contributed by each editor, with user-level reporting, contribution history and export.

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Secure outbound link management interface

WordPress & WooCommerce

Secure outbound link management

A custom WordPress system for managing outbound links, validating click activity and passing cleaner first-party data into a wider reporting platform.

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Conversion attribution overview showing matched conversions, delayed records and source breakdowns

Custom Applications

Conversion attribution platform

A Laravel application that brings click and conversion data from different sources into one matching, processing and reporting workflow.

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Product and service research overview dashboard

Custom Applications

Product and service research tool

A custom tool that collects public posts, identifies recurring problems and presents product and service ideas for human review.

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Publisher data import and synchronisation screen

E-commerce & systems integration

Publisher data sync hub

A secure application that imports publisher click, banner and campaign data into fast local views, with manual and scheduled synchronisation.

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Open-source WordPress work

Poodle Plugins

Alongside client projects, we build and maintain free WordPress plugins that solve practical problems without unnecessary complexity.

View all plugins on WordPress.org

WP Custom Author URL

Set a custom URL for your author name link and redirect author pages.

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Custom Empty Price for WooCommerce

Show text, a call to action or custom HTML when a product has no price set.

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WP Dev Flag

Show a floating badge to distinguish a development site from production.

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Stock Message For WooCommerce

Let customers join a waitlist and receive an email when products are back in stock.

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“Perfect and elegant execution. Strikes just the right balance in how to handle the simple task of adding a call to action button or otherwise handling an empty price. This is how all plugins ought to work.”

elaborate · WordPress.org

“Such a simple tool has become priceless for us. It just slotted into what we have and since then we’ve seen customers engage with us when they come across a product that is out of stock. This really is a game changer for us.”

sgtberbatov · WordPress.org

“A brilliant plugin. Now you can create custom author pages and have the author link point directly to the corresponding page. I love the plugin. It solves a big problem.”

chaoti · WordPress.org

Have something you need built?

Tell us what you’re trying to achieve and what it needs to work with. We’ll help determine the most practical way to build it.