Custom Projects
WordPress plugins, Laravel applications, API integrations and headless commerce systems built around the workflow you actually need, not the one a generic product forces on you.
We start by understanding the outcome, then recommend whether the right route is a plugin, integration or standalone application.
We look at the outcome you need and the systems already involved. We then recommend the right approach, whether that is WordPress, WooCommerce, Laravel, a headless commerce solution or an integration.
The goal is simple: build the right solution, not the most complex one.
Some functionality belongs inside an existing WordPress or WooCommerce website. Other requirements need a standalone application, a connection between systems or a more flexible commerce architecture.
We will help determine where the functionality should live and which approach offers the clearest, most maintainable solution.
For functionality that needs to work closely with your existing website, content, products, customers, users or administration area.
For specialised products, internal systems, client portals or data-heavy workflows that WordPress would constrain unnecessarily.
We build standalone applications using Laravel and other appropriate technologies, with the permissions, workflows and data structure designed around the people who will use them.
For projects where platforms need to exchange information reliably, or where the customer-facing experience needs more flexibility than a traditional website setup provides.
Custom projects
From bespoke WordPress plugins to full web applications and complex integrations, these are the types of systems we build for businesses where standard software falls short.
WordPress & WooCommerce
Complex product configuration, pricing, artwork and production data built directly into WooCommerce.
View this projectCustom applications
A bespoke member product covering payment, authentication, learning and administration.
View this projectE-commerce & systems integration
Connecting a specialist product configurator with a clearer WooCommerce order workflow.
View this projectA custom project should feel structured from the beginning. We agree what needs to be achieved, understand the systems involved and define the work before the main development begins.
Understand the requirement.
Tell us how the current process works, who uses it, what is causing problems and what the new functionality needs to achieve.
Understand what is already there.
We review the existing website, systems, data, integrations and technical constraints so we can identify the most appropriate route.
Agree what will be built.
The required functionality, assumptions, responsibilities, delivery stages and pricing are documented before the main development work begins.
Build in manageable stages.
We design and develop the system in agreed stages, with appropriate opportunities to review progress, test functionality and provide feedback along the way.
Make sure it works properly.
We test the agreed workflows, integrations and key scenarios before deployment, then handle the launch and confirm that the system is operating as expected.
Keep it working and develop it further.
Where appropriate, we can continue to maintain, monitor and develop the system after launch as requirements change.
To start a useful conversation, it helps us to understand the current process, who uses it and what needs to work differently.
You do not need to know what technology the project requires, describe the problem and the outcome you need.
Explain the existing process, if there is one, and where the problems, limitations or unnecessary work occur.
Tell us about the customers, staff, administrators or other people involved.
Describe the outcome you need rather than trying to specify the technology.
Let us know about websites, CRMs, ERPs, payment services, APIs or other software the project may need to work with.
If the project is linked to a launch, migration, contract, another supplier or another piece of work, let us know.
A realistic budget range helps us understand which approaches are practical and how the project might best be scoped.
Frequently asked questions
Answers to common questions about planning, delivering and maintaining a custom development project.
No. It is more useful to explain the current process, who uses it, what is not working well and what the new functionality needs to achieve.
We will assess the requirement, the existing systems and any practical constraints before recommending an appropriate technical approach. This could involve WordPress, WooCommerce, Laravel, an API integration, headless commerce or a combination of technologies.
Yes. We can review an existing application, plugin, integration or bespoke workflow and assess whether it can be extended safely.
Before recommending further development, we may need to examine the codebase, hosting environment, documentation and any external services it relies on. Where the existing system is difficult to maintain, insecure or no longer suitable, we will explain whether improving it or replacing part of it is the more sensible route.
Yes, provided the other system offers a suitable way to exchange data, such as an API, webhook, data feed or supported integration method.
During discovery, we review the available documentation, access requirements, data structure and any restrictions imposed by the third-party provider. Some integrations are limited by the capabilities, reliability or pricing of the external service, and we will identify those limitations before the main development work begins.
Where the functionality and boundaries can be clearly defined, we can provide fixed pricing for an agreed scope.
Larger or less defined requirements may begin with a paid discovery and technical review. The resulting scope can then be divided into fixed-price stages or delivered using an agreed development allowance where the requirements are expected to evolve.
The proposal will explain what is included, the assumptions being made and how any work outside the agreed scope will be handled.
Changes are normal in custom projects, particularly when users begin reviewing working functionality.
Small refinements may be accommodated within an agreed stage. Where a request changes the scope, technical approach, delivery schedule or cost, we will explain the impact and agree the next step before carrying out the additional work.
This prevents unexpected charges and keeps both the original requirement and any later decisions clearly documented.
Once the agreed invoices have been paid, you will own the bespoke code and project materials created specifically for your system.
Pre-existing tools, reusable components, open-source software and third-party services remain subject to their existing ownership and licence terms. We will make this distinction clear where it is relevant to the project.
Your business data remains yours. Data held by external platforms will also be subject to the terms and technical limitations of those providers.
Yes. Where appropriate, we can provide ongoing maintenance, monitoring, technical support and further development after launch.
The exact arrangement depends on the type of system, how business-critical it is and which third-party services are involved. This may be provided through an ongoing support agreement, a retained development allowance or separately scoped follow-on work.
Yes. We can work as the development partner for the whole project or take responsibility for a defined technical area within a wider team.
At the beginning of the project, we will agree responsibilities, communication routes, access, development environments and how code will be reviewed and deployed. Clear ownership is particularly important where several teams or suppliers are contributing to the same system.
The timescale depends on the complexity of the functionality, the condition of any existing systems, third-party dependencies and how quickly decisions and feedback can be provided.
A focused plugin, integration or workflow improvement may take several weeks. A larger application or connected commerce platform may be delivered in stages over several months.
We will provide a proposed schedule once the discovery and technical review have established the likely scope.
Describe the current process, who uses it and what the new functionality needs to achieve.
We will review the requirement and help determine whether the appropriate route is a WordPress plugin, WooCommerce extension, Laravel application, API integration, headless commerce system or a combination of approaches.
