Audit & Strategy
A structured website review, a 60-90 minute strategy session and a written roadmap explaining what to address first. Fixed-fee audits from £395.
Useful before a redesign, SEO campaign or significant development project, and when your website is not producing the results you expected but the reason is unclear.
Websites often accumulate changes, plugins, content and recommendations from different developers, designers, marketers and SEO suppliers. Each may identify something useful, but the result can be a disconnected list of suggestions with no clear sense of what matters most.
A website audit brings those areas together. We consider the technical, commercial and user-experience implications, identify what is already working well, and separate genuine priorities from optional improvements.
The review does not begin with the assumption that you need a complete redesign. Sometimes the right answer is a smaller programme of focused changes. You will receive an independent roadmap that you can use with Poodle Collective, your existing team or another supplier. There is no obligation to commission the implementation from us.
Three fixed-fee audit options to match the size and complexity of your website. Clear scope, practical advice and a roadmap you can act on.
Standard
£395fixed fee
For smaller business websites, brochure sites and straightforward WordPress installations.
For complex websites
£795fixed fee
For ecommerce, membership and larger business websites requiring a more detailed review.
Business Critical
From£1,295
For high-traffic, revenue-critical or technically complex websites requiring a tailored and more extensive review.
We review the website as a connected whole rather than assessing individual issues in isolation. The areas examined will depend on the website, its purpose and the audit package selected.
We consider your objectives, target audiences, current challenges and the role the website needs to perform within the business.
We review navigation, page hierarchy, mobile experience, content clarity and how easily visitors can find and understand what they need.
We assess loading behaviour, Core Web Vitals, hosting, WordPress configuration and technical constraints that may affect the website.
We examine site structure, metadata, indexing, on-page SEO fundamentals and opportunities to make the content clearer and more useful.
We review enquiries, bookings, purchases, registrations and other important journeys, identifying barriers that may prevent visitors completing them.
We consider updates, plugins, user access, backups, recovery readiness and the website's ongoing maintenance requirements.
A dedicated session to discuss the website, business objectives, current concerns and the findings that require context or further exploration.
A practical plan separating immediate fixes, medium-term improvements and longer-term strategic work.
A clear summary of what is working, what needs attention, the risks or opportunities identified and the recommended next steps.
A clear process from the initial enquiry through to the final recommendations. You will know the appropriate scope, fee and next steps before the audit begins.
Send us the website address and explain what prompted the review, what the website is intended to achieve and any current concerns or planned projects.
We assess the website’s size, functionality, important user journeys and likely complexity. We then recommend the appropriate audit level and confirm the scope and fixed fee before work begins.
We begin the website review and hold the strategy consultation to understand the wider business context, discuss our initial findings and explore the issues that matter most.
You receive a written report separating immediate fixes, medium-term improvements and longer-term strategic work, with clear recommendations about what to address first.
A website audit is useful when you need clarity before committing time or budget to further work. It provides an independent view of the website, identifies the most important issues and helps you decide what should happen next.
You want evidence before replacing the current website and need to understand whether a complete redesign or a smaller programme of focused improvements is the better route.
You want to identify technical, content or conversion barriers before paying to attract more visitors to the website.
Plugins, pages, functionality and design changes have accumulated over time, but nobody has recently assessed how well the website works as a whole.
Developers, designers, marketers or SEO suppliers are suggesting different solutions, and you need an independent view of what genuinely deserves priority.
The website is not producing the results you expected, but it is unclear which problems matter most or where improvement work should begin.
You need a clear, prioritised roadmap before asking Poodle Collective, your existing team or another supplier to carry out the work.
Frequently asked questions
Answers to common questions about choosing an audit, what is included and what happens after the review.
The Standard Audit is intended for smaller business websites, brochure sites and straightforward WordPress installations with one main enquiry or conversion journey.
The Comprehensive Audit is better suited to ecommerce, membership and larger business websites with multiple page types, user journeys or important functionality.
High-traffic, revenue-critical or technically complex websites may require a tailored Business Critical Audit. We will review the website and confirm the appropriate audit level, scope and fee before work begins.
We will ask for the website address, what the website is intended to achieve, what prompted the review and any current concerns or planned projects.
It is also helpful to know which enquiries, purchases, registrations or other user journeys are most important to the business. We will explain whether any additional access or information is required after reviewing the initial details. Please do not send passwords through the enquiry form.
Yes. You will receive written findings and a prioritised improvement roadmap explaining what is already working, what needs attention and what we recommend addressing first.
The roadmap separates immediate fixes, medium-term improvements and longer-term strategic work, helping you make practical decisions about the website.
No. The audit is an advisory and diagnostic service. It includes the review, strategy consultation, written findings and prioritised roadmap, but it does not include making changes to the website.
Any implementation work can be scoped and quoted separately after the audit. Nothing further will be carried out without your approval.
Yes. An audit can help determine whether the website genuinely needs a complete redesign or whether a smaller programme of focused improvements would be more appropriate.
The findings can also help define the objectives, priorities, functionality and likely scope of a future redesign before design or development work is commissioned.
The audit reviews relevant SEO foundations, including site structure, metadata, indexing considerations, on-page fundamentals, performance and content clarity.
It is not a complete SEO campaign and does not include detailed keyword research, competitor analysis, content production or a full backlink audit. Where more extensive SEO work would be beneficial, this will be identified in the recommendations.
No. We review practical security and maintenance considerations such as software updates, plugins, user access, backups and recovery readiness.
The website audit is not a penetration test, compliance audit or dedicated WordPress Security Review. If the website requires a more detailed security assessment, we will recommend the appropriate separate service. If there are signs that the website has already been compromised, Emergency Website Support may be the more suitable route.
Smaller websites may be reviewed across most or all important pages. Larger websites are assessed through representative pages, templates, functionality and key user journeys rather than manually reviewing every individual URL.
The pages and journeys included will reflect the audit package selected and the areas most important to the website.
The timescale depends on the size and complexity of the website, the audit level selected and the availability of the people involved in the strategy consultation.
We will confirm the expected start date, consultation arrangements and report delivery timeframe before the audit begins.
Yes. Poodle Collective can scope and quote for individual improvements or a wider programme of implementation work after the audit.
There is no obligation to commission that work from us. The roadmap can also be used by your existing team or another supplier.
Send us the website address and explain what prompted the review. We will assess the likely scope, confirm the appropriate audit level and agree the fixed fee before work begins.
