PoodleCollective

Expert WordPress Development

WordPress &
WooCommerce
Development

Custom plugins, WooCommerce extensions and integrations that make your website work the way your business needs.

Poodle developer working on WordPress and WooCommerce development

Built around the way your business works.

When standard WordPress or WooCommerce functionality does not fit the requirement, we build the plugins, extensions and integrations needed to make it work properly.

What we build

What we build

Custom WordPress and WooCommerce functionality for businesses that need more than standard themes and plugins can provide.

Custom plugins

Purpose-built functionality designed around your website and internal processes.

WooCommerce extensions

Extend products, orders, checkout, customer accounts and store administration.

Pricing & discount rules

Trade pricing, customer-specific rates, quantity rules and more complex pricing logic.

Custom checkout

Checkout flows that change according to product, customer, location or business requirements.

Membership & account areas

Private content, customer-specific information, permissions and account functionality.

Reporting & admin tools

Better dashboards and internal tools for managing orders, customers and website data.

CRM & third-party integrations

Connect WordPress or WooCommerce with the other systems your business relies on.

Product & content workflows

Custom processes for creating, configuring, approving or managing products and content.

Real WordPress development

Real WordPress development for real requirements.

A few examples of custom functionality we have built around specific products, workflows and business processes.

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01

WooCommerce print customiser

A made-to-order product system built directly into WooCommerce, combining product configuration, dynamic pricing, customer artwork and production information within a single order workflow.

  • WooCommerce
  • Custom plugin development
  • Product configuration
View this project
02

Editorial contribution tracker

Bespoke WordPress functionality for managing editorial contributions and the operational information around them, replacing a process that standard WordPress publishing tools were not designed to handle.

  • WordPress
  • Internal workflows
  • Custom administration
View this project
Editorial project screenshot placeholder
Another example

Secure outbound link management

Custom WordPress functionality for controlling and processing outbound links securely, including data handling and communication with external systems.

  • WordPress plugin
  • External systems
  • Data handling
View this project
New or existing functionality

New functionality or an existing system?

We can build something new or work with the WordPress and WooCommerce functionality you already have. The right approach depends on the existing code, what it already does well and whether extending it makes sense.

01

Build something new

If existing plugins or extensions do not fit the requirement, we can build the functionality around the way your business actually works.

  • Built around the requirement
  • Designed to work with the existing site
  • No unnecessary functionality
  • Built with future maintenance in mind
02

Extend what already exists

If an existing plugin or custom system already does most of what is needed, extending it can be more practical than replacing it.

  • Review the existing code first
  • Identify what can safely be reused
  • Extend rather than rebuild where appropriate
  • Flag limitations before development begins

Frequently asked questions

Questions about custom WordPress development.

If you are considering custom functionality for an existing WordPress or WooCommerce site, these are some of the things clients usually want to know before we start.

Yes. Most custom development does not require rebuilding the whole website. We can review the existing setup, understand how it has been built and develop new functionality around it where that is practical.

Yes. When existing plugins do not provide the functionality required, we can build a purpose-made plugin around the requirement rather than trying to force several off-the-shelf tools to work together.

Often, yes. We review the plugin and the existing implementation first. Where there is a sensible and maintainable way to extend it, we can add the functionality required. If extending it would create problems later, we will explain the alternatives.

Yes. This can include CRMs, fulfilment platforms, payment services, product configurators and other third-party systems. What is possible will depend partly on the APIs and access provided by those services.

We review the requirement before confirming the cost. Smaller, clearly defined pieces of work can often be priced as a fixed project. More complex development may need an initial discovery or technical review before we can define the scope accurately.

We will discuss the change with you before carrying out additional work. Small changes may be absorbed within the existing scope; larger changes will be assessed separately so you know what they mean for cost and delivery before we proceed.

For bespoke functionality developed specifically for your project, ownership and any relevant licensing arrangements are confirmed as part of the project agreement. Third-party software, libraries and plugins remain subject to their own licences.

Yes. We can continue maintaining and developing custom WordPress and WooCommerce functionality after launch, either through ongoing support or separately agreed development work.

Yes. We can take responsibility for a defined part of the development while working alongside an internal team, designer, agency or another developer.

It depends on the requirement. A small plugin change may take a few days, while a larger WooCommerce system or integration may run over several weeks. We confirm the expected delivery approach once we understand the scope and any dependencies.

Discuss your requirement

Need more from WordPress or WooCommerce?

Tell us what you need the site to do and where the current setup is getting in the way. We’ll review the requirement and recommend the most practical way to build it.