Back to all workManaged links24 Destinations8 ConnectionReady
WordPress and WooCommerce
Secure outbound link management
More control over where links go and what gets reported.
A publishing team needed more than a basic redirect plugin. We built a WordPress tool that keeps destinations manageable for editors, checks click activity and passes useful records into a wider reporting system.
Publishing operations
Outbound link activity
ArticlePositionStatus
Home office buying guideHeader buttonAccepted
Choosing a standing deskProduct cardAccepted
Workspace planning checklistArticle linkReview
Small studio essentialsComparison tableAccepted
Illustrative activity only
The requirement
A redirect alone did not provide enough control.
Editors needed a dependable way to manage a growing set of destinations. The business also needed to understand the context of accepted activity without filling reports with repeated, automated or invalid requests.
- Give editors one place to manage outbound destinations
- Check click activity before adding it to reports
- Keep useful article and link-position context
- Provide an activity view and straightforward export
- Pass accepted records into wider reporting
What we built
A publishing tool, not just a list of redirects.
The WordPress interface gives editors a clear place to manage links, while the checks and reporting work quietly around the reader journey.
Managed destinations
Editors can create and maintain outbound links from a familiar WordPress administration screen.
Useful click context
Accepted activity keeps the page, position, device and referral context needed for later review.
Practical checks
Invalid, repeated and automated requests can be separated from activity that belongs in reporting.
Connected reporting
Accepted records can be reviewed locally, exported and passed into the central attribution workflow.
Activity detail
AcceptedA record with useful context
Instead of a bare click total, the record keeps the information needed to understand where the activity came from.
- ArticleHome office buying guide
- Link positionHeader button
- DeviceDesktop
- Reporting statusReady to sync
Fictional example
The workflow
From managed link to useful record.
The reader still reaches the destination quickly. The additional work gives the publishing team a more controlled and reviewable record behind the scenes.
- 01
Manage the destination
An editor creates or updates the outbound destination within WordPress.
- 02
Route the reader
The published link sends the reader through a controlled redirect to the intended destination.
- 03
Check the activity
The request is checked and useful page, position and device context is attached.
- 04
Use the record
Accepted activity appears in reporting and can be passed to the wider attribution platform.
The outcome
Outbound links became a manageable part of publishing operations.
The finished plugin brings destination control, activity checks, useful context and the reporting hand-off into one WordPress workflow.
Editor control
Destinations managed inside WordPress
Useful context
Page and position information retained
Reviewable records
Activity available for reporting and export
Connected workflow
Accepted records passed to central reporting
Technology
The technology behind the work.
WordPress- PHP
- MySQL
- Google Analytics
- Connected APIs
- CSV export
About this project
- Sector
- Digital publishing
- Services
- WordPress plugin development, reporting and systems integration
- Project type
- Publishing operations tool
Need more control over a WordPress workflow?
Tell us what needs to be managed, measured or connected and we will help shape the right approach.