Editor control
Destinations managed inside WordPress
Back to all work
WordPress and WooCommerce
Secure outbound link management
Manage outbound links and filter the activity sent to reporting.
We built a WordPress plugin for creating managed links, controlling their destinations and checking click requests before they enter the reporting system.
The requirement
A redirect alone did not provide enough control.
Editors needed a dependable way to manage a growing set of destinations. The business also needed to understand the context of accepted activity without filling reports with repeated, automated or invalid requests.
- Give editors one place to manage outbound destinations
- Check click activity before adding it to reports
- Keep useful article and link-position context
- Provide an activity view and straightforward export
- Pass accepted records into wider reporting
What we built
The link controls sit inside WordPress.
Editors manage the links they publish. The settings screens control browser checks, rate limits and the jobs that process accepted activity.
The workflow
From managed link to useful record.
The reader still reaches the destination quickly. The additional work gives the publishing team a more controlled and reviewable record behind the scenes.
- 1
Manage the destination
An editor creates or updates the outbound destination within WordPress.
- 2
Route the reader
The published link sends the reader through a controlled redirect to the intended destination.
- 3
Check the activity
The request is checked and useful page, position and device context is attached.
- 4
Use the record
Accepted activity appears in reporting and can be passed to the wider attribution platform.
The outcome
Outbound links became a manageable part of publishing operations.
The finished plugin brings destination control, activity checks, useful context and the reporting hand-off into one WordPress workflow.
Useful context
Page and position information retained
Reviewable records
Activity available for reporting and export
Connected workflow
Accepted records passed to central reporting
Technology
The technology behind the work.
- WordPress
- PHP
- MySQL
- Google Analytics
- Connected APIs
- CSV export
About this project
- Sector
- Digital publishing
- Services
- WordPress plugin development, reporting and systems integration
- Project type
- Publishing operations tool
Need more control over a WordPress workflow?
Tell us what needs to be managed, measured or connected and we will help shape the right approach.