The requirement
An ecommerce website that could support a growing catalogue without making products difficult to manage or discover.
Back to all work
WordPress and WooCommerce
Surrender to Happiness
A bespoke ecommerce website built around the way the business sells, shares content and helps customers choose.
We built the website from the ground up, combining a growing product catalogue with editorial content, customer accounts and functionality designed specifically for the business.
The build
A bespoke WordPress and WooCommerce storefront shaped around the business instead of an off-the-shelf theme.
Bespoke functionality
A Crystal Chooser that gives customers another way into a large and varied product catalogue.
Room to grow
A flexible structure for new products, categories, educational content, workbooks and customer resources.
What we built
A storefront, content platform and customer journey in one.
The website brings ecommerce and useful guidance together, making it easier for the business to manage its offering and for customers to explore it in different ways.
- Bespoke WordPress theme
- WooCommerce storefront and product catalogue
- Product categories, collections and filtering
- Bespoke Crystal Chooser
- Customer accounts and ecommerce functionality
- Content, learning areas and journal
- Responsive layouts across desktop, tablet and mobile
- Flexible structure for future products and content
Bespoke functionality
Helping customers find a useful starting point.
With a large range of crystals available, some customers know the feeling or intention they want to explore without knowing which product to look for.
The Crystal Chooser turns that question into a guided route through the catalogue, connecting customer intent with relevant products and helpful information.
Crystal Chooser
Step 1 of 3What would you like support with?
Illustrative choices
The outcome
A website shaped around the business rather than a generic retail template.
The finished site combines product discovery, ecommerce, customer accounts and educational content, with a structure that can accommodate new parts of the offering.
Bespoke storefront
Designed around the product range
Guided discovery
Another route into the catalogue
Content and commerce
Products, guidance and journal together
Flexible structure
Ready for new content and ranges
Technology
The technology behind the work.
WordPress- WooCommerce
- PHP
- MySQL
- HTML
- CSS
About this project
- Sector
- Retail and wellbeing
- Services
- Bespoke website design, WordPress development and WooCommerce
- Project type
- Ecommerce website
Visit the website
Explore the live storefront.
See the products, content and Crystal Chooser in the customer experience.
Have a website project in mind?
Tell us what the business needs to sell, explain or make easier for customers. We will help you find the right approach.