In-house editing
Campaign pages can be updated in WordPress
Back to all work
Websites
JeaFX
A flexible WordPress platform built for rapid campaign changes.
JeaFX needed to launch and change landing pages and sales funnels quickly. We built a lean WordPress theme, with Elementor for the campaign pages the client updates in-house.
Campaign landing pageIllustrative layout
The requirement
Campaign pages changed often.
The client needed to update offers, messaging and sales journeys without rebuilding the shared parts of the website each time.
- Edit campaign pages in-house
- Reuse sections across sales funnels
- Keep the header, footer and global styles consistent
- Support marketing pages, articles and member journeys
What we built
A custom theme underneath. Elementor for campaign pages.
The theme controls the shared design and responsive layout. Elementor gives the client a practical way to build and edit landing pages.
A clear split
Navigation, global styles and responsive behaviour live in the theme. Campaign layouts, copy and calls to action stay editable in Elementor.
We also built the separate member learning platform app used for paid access and course delivery.
Flexible editing layer
Campaign pages and sales funnels
Page layouts, content sections and calls to action can change with the campaign.
HeroContentOfferCTA
Bespoke theme foundation
Shared structure and design rules
- Navigation
- Typography
- Responsive layout
- Global styles
The outcome
The client can change campaigns without rebuilding the site.
Landing pages stay flexible, while the navigation, global styling and responsive behaviour remain consistent.
Reusable sections
Common sales-page blocks ready to adapt
Shared design
Header, footer and styles stay consistent
Flexible layouts
Different offers can use different structures
Technology
The technology behind the work.
WordPress- Elementor
- PHP
- MySQL
- HTML
- CSS
About this project
- Sector
- Financial education
- Services
- WordPress development, bespoke theme development and Elementor
- Project type
- Marketing website and campaign platform
Visit the website
Explore JeaFX.
See the live website and its current campaign pages.
Need a website your team can change?
Tell us what you update regularly and what needs to stay consistent. We will recommend the right editing setup.